THE MAIN EVENT. Yes, Believe It Men Are Getting Their Brows Groomed (Find Out Where)!

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Patrice Marjorie gets gorgeous for Sublime Eyes’ partnership with Vanichi Magazine.

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I had the wonderful opportunity to visit Sublime Eyes on Sunset Blvd. in Hollywood, Calif., where the hair, brows and beauty salon partnered with Vanichi, an online fashion, lifestyle, and luxury publication, for their event, Vanichi Magazine X Sublime Eyes Presents “BOLD BEAUTY,” to celebrate all forms of diverse beauty.

As sangria and hors d’oeuvres were passed throughout the night, I spoke with Joy Donnell, Editor & Chief of Vanichi, and Jordan Swain, Vanichi’s creative director and curator for the BOLD BEAUTY event.

Vanichi-men brows

Jordan noted that “beauty isn’t just just a Eurocentric image that society is constantly projecting on us.” He described Vanichi as a lifestyle resourse for men and women who want to enhance what’s already naturally there, or their God given beauty. I was pleased to see a lot of males at the event getting their brows threaded.

Joy and Jordan both agreed that “men have to (also) step there game up while still maintaining there masculinity,” when it comes to grooming. And, I couldn’t agree more!

In addition to recognizing the benefits and positive effects of good skin and grooming care for women, guests at the event were offered the option of discounted brow threading, high energy electro layering facials by esthetician Nina Giovanatti or micro-blading, by the founder of Sublime Eyes Angel Cisneros.

After speaking with Angel, I learned that Micro-Blading is a type of eye brow sculpting similar to tattooing except this technique uses tiny hair strokes and lines verses solid lines and lasts about 2-3 years where as tattoos last about 5-6 years. I also learned that micro-blading is a suggested method for women who already have a good amount of eyebrow hair and want to fill in some spaces, where tattoos are recommended for women who have little to no eyebrow hair.

Sublime Eyes is open from 10 a.m. to 7 p.m., Tuesdays through Sundays.

Visit Vanichi.com to see and read more of what happened at BOLD BEAUTY! See more pics on our DivaGals FB page.

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