Fashion Gal Score! Jogo Beachwear

By Delaina Dixon | June 29, 2009 | Food Fashion Style

The sun is finally making its appearance in New York City, which means it’s time to hit the waves.

I’m not much of beach girl, but even I can’t resist the new beach and lifestyle line, Jogo by Pooneh, which offers just about everything you need for a sexy summer getaway.

“I was traveling a lot around the world and I love the beach, but it was difficult to find bathing suits that were beautiful and sexy and fit my body,” says designer Pooneh Mohazzabi, the brains behind Jogo.

“This is for the woman who likes to have fun and doesn’t have time to shop for everything separately,” she told the Fashion Gal during the line’s store launch at Parker, a boutique on the Upper East Side.

“It’s sporty, athletic and comfortable, and it fits the every day girl in the right places. And with all the pieces, it’s one-stop shopping!”

Who doesn’t love one-stop shopping?

Along with the bikinis and flattering cut-out one piece swimsuits, Pooneh has crafted handmade sandals with interchangeable laces, comfy cover-ups, beach pillows as a stylish sand-free headrest, scented spa packs and sail-inspired beach bags that fit, well, everything.

“You can hook cosmetics bags inside, so you can put your wet bathing suit in there. And the bag is totally washable,” Pooneh says.