Monday afternoon’s Fox Corp. event was brief and to the point. The fall schedule was severely affected by the writer’s strike (and the company’s written sizzle reels suffered), but Fox also used the chance to see the bright side while picketers stood outside.
Before the event started, circus artists performed their routines on top of a giant bar/stage. Michael Strahan and Gordon Ramsey, who were standing on top of the bar, welcomed the crowd after dancing firemen, astronauts, and football players. Former NFL player turned Fox Sports analyst Rob Gronkowski welcomed Marianne Gambelli, head of Fox’s ad sales, who said, “We’re excited to host the first-ever standing room only upfront.” There were only a few seats available.
In order to promote itself as the most viewed network for the NFL and the impending FIFA Women’s World Cup, Fox leaned heavily into unscripted and sports content.
Sadly missing was Jamie Foxx and his daughter as the audience was introduced to their newest game show, “We Are Family.” It’s a game show that features hidden celebrities performing songs with their less famous relatives in front of an audience full of participants who may win money for properly recognizing the stars.
Obviously, FOX game shows and sports will keep us watching!