Hot Fashion Finds @ Lord & Taylor – Yes, Hun!By Chanel Omari | June 10, 2015 | Beauty, Food Fashion Style
Hey DivaGals, it’s Lifestyle Wednesday and Chanel Omari has the exclusive 411 on the newest and hottest fashion program that fave department store Lord & Taylor has launched!
Brand Assembly is a genius, fashionable one-step forward ready-to-wear concept shop which provides an original outlet for a curated group of contemporary brands to showcase their collections in an extremely shopable and collaborative environment. So you can rock it Diva style!
I attended their Spring/Summer 2015 preview and it was nothing more than perfection. It was located on the second flood of Lord & Taylor, complete with a runway presentation. The champagne was flowing and a live DJ was spinning awesome beats.
Lord & Taylor has long been known for its dresses: party, holiday, first-day-of-work dresses, and with this collection, it’s at prices that can’t be beat!
This mastermind shop includes emerging and up and coming talented designers/brands such as Torn by Ronny Kobo, Calla, Priory of Ten and Ready to Fish. We love that Brand Assembly also includes multicultural designers, such as South-African born Daniella Kallmeyer, and Michelle Kim, offering pieces with elegant to quirky sensibilities for the Lord & Taylor brand. There are so many amazing options to choose from for every type of woman. The blended collection is curated with a careful mix of elevated contemporary brands and categories that complement one another.
Launched last September, Brand Assembly’s main concept is to nurture and elevate emerging talented designers by providing the infrastructure and guidance needed to launch and grow successful brands. ΓÇ£I love an underdog, which is one of the reasons we started Brand Assembly. We wanted to provide resources for talented designers to succeed in this super challenging and over-saturated fashion market,” says the mastermind behind the entire operation, co-founder Hillary France.
ΓÇ£We are looking to engage that luxurious Diva client that wants the exclusive emerging designers with no competition. It’s for that cool, down to earth fashionable girl who wants to look fabulous and luxurious, but on realistic pricing.”
Here are some tips for us single DivaGals in the city on how to become the fashionable girl within to catch a man’s eye. “If you overdress or try to be so sexy, a guy wonΓÇÖt want you for that. What woman wears should reflect your personality and who you are. ThatΓÇÖs when you will be able to attract the right guy and still be fashionable and true to yourself at the same time. It should be about your mind, your smile and what you wear and be yourself.” We agree!
Now you know Lord & TaylorΓÇÖs new secret, so go get your hot summer groove on at Brand Assembly — you can thank me later! All merchandise is now available exclusively at the New York flagship and online in limited quantities.