Pat McGrath Labs New York City Pop-Up For Signature Lip and Eyeshadow Products

By   |   November 8, 2023   |   Beauty
poster-pat-mcgrath labs NYC

We had the unique opportunity to experience the three-day pop-up experience. We virtually tried on PAT McGRATH LABS‘ signature lip products and Mothership eyeshadow palettes. We shopped the collection, booked a makeup session with an official PAT McGRATH LABS makeup artist show team member and received a few complimentary products. The icing on the cake was a surprise visit and selfie with Pat McGrath!

Pat McGrath and me

We tried Google’s AR Beauty tool. It launched in 2020 to “give shoppers a more helpful experience shopping for beauty products online.” You can virtually try on thousands of eyeshadow, lipstick, and foundation shades from dozens of brands.

AR is an incredibly helpful technology for online beauty shoppers of all skin tones and ethnicities because it allows them to envision what a beauty shade looks like on them or on a model who resonates with them, all before they buy,” said Stephanie Horton, Senior Director of Commerce Marketing at Google.

“We’re thrilled that shoppers can now virtually try on PAT McGRATH LABS, which offers products that complement a wide range of skin tones, right within Google’s AR Beauty tool.”

Pat McGrath poster

“I am thrilled to partner with Google to launch this immersive experience, a step inside the world of PAT McGRATH LABS, and have my products available through Google’s AR try-on,” said Dame Pat McGrath, PAT McGRATH LABS Founder.

“When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too. This pop-up will give people unprecedented access behind the scenes of PAT McGRATH LABS—I can’t wait for everyone to experience it!”

Naomi Campbell Is the Global Face of Pat McGrath Labs – WWD

We love the gold tones in Pat McGrath’s lip gloss. I loved even more the chance to meet with this industry icon! Prices start at $29.

Photos: Amanne Media

Filed Under: Beauty
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