Taking Care Of Men: SheaMoisture Launches “Black Men Love” Campaign

By The DivaGals | September 13, 2023 | Beauty

SheaMoisture Men, the nation’s largest personal grooming brand for men of color, has launched a new campaign!

“Black Men Love” spreads a narrative that celebrates and highlights Black men through the lens of love. The new campaign is delivered through digital content series, partnerships with organizations dedicated to advancing Black men, wellness experiences and more.

SheaMoisture Men kicked off the initiative with pop-ups in New York and Los Angeles. Black men on the street received roses and love letters in front of larger-than-life flower murals that read, “Show Black Men Love.”

As the well-being and safety of Black men remain a major concern around the globe, SheaMoisture Men is dedicated to uplifting them via acts of service that acknowledge their worth, experiences, and significance. The comprehensive campaign will shed light on the different ways in which Black men express love while also contributing to the process of altering cultural notions of Black manhood.

“Black men are prioritizing their well-being as they’re becoming more vulnerable and self-aware,” says Taydra Mitchell Jackson, chief marketing officer for SheaMoisture. “As a brand that truly values and cares about this community, we intend to partner with Black men and organizations already doing the work to celebrate their true essence and authentic experiences.”

The digital series, directed by Dominique DeLeon, features the personal stories of everyday Black men in their journeys navigating manhood and how love influences their roles as fathers, teachers, partners, professionals and more. In addition, Black men can engage in SheaMoisture’s weekly affirmations and across the brand’s social channels and intimate wellness events to be announced.

photo credit: courtesy of SheaMoisture