WE WERE THERE! Zales Celebrates A Century Of Gems And Jewels!

By   |   May 27, 2024   |   Lifestyle
zales 100 years party NYC

Zales is celebrating their 100th anniversary this year and we were there for the festivities.

We were delighted to attend and view their range of collections at an exclusive soiree held at the gorgeous Par Ici Cafe at Fouquet’s.

“As Zales celebrates its centennial, it’s a meaningful moment to look back on a century of connecting with people and inspiring style while also casting our gaze towards the future,” said Kecia Caffie, President of Zales.

Zales Unveils New Marketing Campaign to Kick off 100-Year Anniversary

“Our customers appreciate choices, and as we embark on our next 100 years, we’re dedicated to offering designs that feel fresh and exciting. Whether it’s a personal treat, a thoughtful gift, or a milestone occasion like popping the question, Zales continues to be the place where customers can confidently bring their wow to every moment.”

The year 2024 will be a year of innovation for the brand through new, exciting product collections, including additions to Zales’ Designer Edit, brand partnerships, and activations. Along with a refreshed store experience at select locations, customers will have a more hands-on experience where they can interact with and style products in a relaxed environment.

These initiatives are part of Zales’ marketing strategy to reposition itself as a fashion destination through authentic messaging and high-quality trend-right pieces. With a focus on growing its audience to reach younger customers, the brand is refining its messaging, content, and product assortments to attract new tech-savvy demographics with experiential and digitally-led marketing and influencer partnerships.

The evening was sprinkled with influencers and reporters. We sipped cocktails and snapped photos of Zales pieces arranged amongst spring florals. Check out our photos on Facebook and Instagram 

photo credit: Zales and Amanne Media

Filed Under: Lifestyle
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