Hi DivaGals. Rachel Roff is the new queen of shade – in skin care!
The highly-sought after aesthetician and skin care expert has designed a new line of skin care products for every skin tone, and celebrates ethnic diversity. Model and actress Eva Marcille is the beautiful face of Urban Skin RX line.
Going through your awkward phase in California, the land of beauty, stars and glamour, can be tough for a young girl. For Rachel, the owner and founder of Urban Skin SolutionsΓäó and the developer of Urban Skin Rx, her early years were especially tough. Recently I met up with Roff at Ben’s Cookies in New York to talk about being bullied as a teen, maturing into a business owner and single mother and living life as a southern belle.
As Rachel describes, she was obsessed with her physical flaws and became an aesthetician to try to help others feel better about themselves. After moving from Cali to Charlotte, N.C., Roff’s customer base changed as more of her clients came from diverse backgrounds and were women of color. Roff realized that this was an underserved consumer group. She said, “I went from a customer base that was 10 percent ethnic to nearly 50 percent and saw that women didn’t have high-quality skin care products designed for their specific skin tones.”
Rachel never envisioned creating her own skin care line and was more focused on her “med spa” business and its beauty treatments. But Rachel slowly built her skin care line from the ground up, one barber shop at a time. Rachel decided rather than sell someone else’s products, she’d go private label with her initial collection, and she grew her brand organically through social media and her website. “I had a couple of really good employees who were loyal to the [Urban Skin Rx Solutions] brand and made sure the website was up and product deliveries were efficient.” But building a brand does have a huge price. As a single mother, Rachel laments not having more time with her daughter and letting her watch too much television, She feels it’s better being there for her daughter than hiring a nanny. What has suffered most is her dating life, she simply does not have time for it right now.
Rachel’s goal for Urban Skin Rx is to make sure high-quality clinical treatments for skin care are available for every community of women. She wanted to bring her med spa experience to a product line that would be convenient for everyone. As she delved deeper into creating the line, she noticed that many men and women with darker skin tones had unique skin concerns that the average skin care line was not effectively addressing. “I was surprised that my customers were not concerned with aging. Ethnic women generally are more concerned with hyperpigmentation, oily skin and breakouts that lead to hyperpigmentation and ingrown hairs.”
Her advice for women of color is that the goal of looking your best all starts with clear skin. It’s the main reason why she recommends her Clear Skin and Even Tone Cleansing Bars as entry points to her line of skin care products.
Ultimately, Rachel wants her products to help women appreciate their natural beauty. When she reflects on her youth and the bullying she faced from classmates, she knows how difficult that can be. ItΓÇÖs one of the reasons she is so active with two charities that are near and dear to her heart. Proceeds from the sales of Urban Skin RX go to the Girl Talk Foundation. The organization strives to create an open and honest communication about low confidence and low self-esteem among young girls. Girl Talk focuses on just that – teaching girls ages 11-16 how to be confident, smart, proud and powerful through facilitated dialogue with their peers.
Plus, Rachel has started an initiative called “No Shade, but my Shade isΓÇª” Her goal is to discouragee the culture of women expressing hate towards each other and being overly critical of their appearance and actions. In essence, Rachel would like women to stop “throwing shade” at each other.
Rachel acknowledges that her company has not reached its current level of success without a lot of help. Celebrities including Fantasia Barrino, Eva Marcille, Jennifer Williams and┬áThe Real Housewives of AtlantaΓÇÖs Phaedra Parks and Portia Williams┬áhave sampled the line and posted their experiences on social media about it. Rachel has also been fortunate enough to work with R&B singer Teyana Taylor.
Her advice for women thinking about starting a new business or reaching that next level of success is to ΓÇ£go hard.ΓÇ¥ She would love to be less manic about her brand, but she understands that sacrifices will need to be made. Thanks Rachel for being a great example of a modern woman, entrepreneur and mother.
Urban Skin RX products can be purchased online at urbanskinrx.com and at her med spa in Charlotte. Rachel plans to open other locations in the near future and is working on securing national distribution for clinical skin care line.
More information about Rachel Roff and Urban Skin Rx can be found on the company’s social media channels, Facebook, Twitter, and Instagram, as well as Rachel’s own Instagram page.