Super Bowl LX 2026 Charity Events You Can Support Online and In Person
By Shara Taylor | February 4, 2026 | Travel
Super Bowl LX has officially touched down in the Bay Area, and while we’re all here for the touchdowns and the halftime heat, the real magic is happening off the field. The teams arrived Sunday, and the city is already buzzing with high-energy events that prove fashion and football are even better when they’re fueled by a cause.
We caught up with Seattle Seahawks linebacker Ernest Jones IV during player interviews, and he gave us all the feels. “The biggest thing growing up not having much, I really lean in on the homeless,” he shared, specifically highlighting the fight against youth hunger. “I definitely want to do my part in making sure kids don’t go hungry.”
Ready to party with a purpose? Here are the divalicious events making a lasting impact in the Bay Area this week:
Thursday, February 5
The 21st Annual Legends for Charity Dinner
The Vibe: Elegance meets icons. This star-studded dinner honors the legendary Kirk Herbstreit (ESPN/ABC/Amazon Prime Video) with the 2026 Pat Summerall Award.
The Cause: All proceeds benefit St. Jude Children’s Research Hospital, supporting their mission to defeat childhood cancer and life-threatening diseases. At St. Jude, the focus is on advancing cures and ensuring no family ever receives a bill for treatment.
The 3rd Annual “Art of Whiskey” Tasting
The Vibe: Smooth jazz, gourmet bites, and premium cigars. This exclusive experience pairs global whiskies with celebrity sightings—the ultimate sophisticated pre-game move.
The Cause: Raising a glass for a reason! Proceeds benefit the Watering Seeds Organization, which empowers wounded warriors and youth through adaptive sports and wellness programs.
Get Tickets: Art of Whiskey Super Bowl Experience
Friday, February 6
Off The Field NFL Wives Association 25th Annual Charity Fashion Show
The Vibe: This is the runway event of the week, Divas! Celebrating 25 years of sisterhood and style, the NFL Wives Association is bringing the glamour to the Bay Area.
The Cause: This year, the catwalk supports the Boys and Girls Club of San Francisco. Their mission is to provide safe spaces, healthy meals, and mentorship to help young people reach their full potential.
Get Tickets: 25th Annual Charity Fashion Show or Donate Directly: Boys and Girls Club
Saturday, February 7
Taste of the NFL 2026
The Vibe: The ultimate foodie touchdown. Top chefs from across the nation team up with NFL Legends for a tasting experience that is truly top-tier.
The Cause: It’s all about the “kick-hunger” movement. This event supports GENYOUth, an organization dedicated to fighting youth food insecurity and ensuring students have access to high-quality nutrition and physical activity.
Get Tickets: Taste of the NFL on Ticketmaster
photo credit: NFL
